Key Phrases

The key to being successful online is to achieve and maintain a prominent position on search engine results pages. Statistics show that 80-90% of people find websites through search engines and there are currently 350 million searches performed per day. Being ranked highly in the results will increase the flow of traffic to your website, but what you really need are relevant visitors that are intending to purchase your products and services.

Keywords, key phrases and search terms are the important words and phrases that people type into the search box of major search engines. Keywords and key phrases are the words on your web site that needs to match these search terms in order for your site to drive targeted traffic to your business. Targeted traffic equals qualified buyers which in turn equals sales.

If you have participated in a good Reciprocal Link Exchange program, your web site should now have a good Page Rank. Now is the right time to get that targeted visitor traffic into your business! The right and careful selection of these important keywords and key phrases can make or break literally any web site.

The best way to define keyword marketing is simply text, which a user enters into a particular search engine or directory in order to find information relating directly to the subject of his particular interest.  A key phrase is a combination of both keywords and adjectives. Why are keywords so important to search engine optimization? Well those exact keywords form the basis for any web site as they produce a great impact in the search engine listings and rankings.

Example:

A site named computer parts may get listed for a key phrase "low-cost computer parts" typed by user 'A' and the same may not be listed for the key phrase "Low priced computer parts" typed by user 'B' in the search results. Why? Well simply because the search engine searches for documents or pages containing the key phrase only "low-cost" as the keyword and returns those documents or web pages that contain the keyword "low-cost". Since the site used "low-cost" as the keyword and did not use "low priced" even once in any one of the pages, it gets listed for the former search query.

Finally, keywords or key phrases to some extent are useful in determining the relevance and the search engine rankings of a web site. So the question is, what should a person put in its keywords? The keywords and key phrases used should primarily describe and represent the content and the relevance of the particular page in which they are placed. The keywords and key phrases used may contain the appropriate technical words relative to the subject and can also include any adjectives relating to the context. To ensure top search engine rankings, a careful research about the keywords keeping the end user in perspective is extremely important.

How do you define a keyword or key phrase? For effective search engine optimization of your web site, keywords should be formulated for each and every page. We define the keywords and key phrases that best describe the content of the page. Put yourself in the shoes of the web visitor and frame the keywords this user will use to find sites similar to yours. That way, you can phrase relevant keywords in a very reliable and easy manner for each page. Since we went into business in 1996, and after having optimized many web sites, we can tell you that the secret to get top search engine rankings is to concentrate on keywords and key phrases.

In the old days of the Internet, almost all the search engines used to rely heavily on Meta tags, key phrases, keyword density and proximity. Keywords played a very major role in judging the ranking of the site in the search engine result. The present scenario has changed a lot now and each search engine has developed its own algorithm in ranking a web site. For example, Google relies mainly on its page rank and link popularity algorithm.

April 17, 2003 -- Important reading:
In this rare paper, Google co-founders Sergey Brin and Lawrence Page explain
the anatomy of a large-scale hyper textual web search engine and its main functions

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